The previous posts on our theme of Goals have taught us that even with the
proper motivation our intentions are often poor indicators of our actual
behavior. In otherwords, there is little correlation between our intentions and
our behavior. [1] We
have learned that forming implementation intentions are a superior strategy for reducing our intention-behavior gap
than “relying solely on motivation and willpower expressed in mere goal
intentions.”[2]
Today we embark on yet another strategy that is empirically shown to enhance
goal achievement, mental imagery.
What is Mental Imagery?
In mental imagery, “individuals mentally mimic perceptual,
motor, and emotional experiences, resulting in mental representations of the
imagined objects, situations, emotions, and actions….[3]”
Mental imagery enhances goal achievement because imagining an action activates
the same areas in the brain as actually carrying out the same action[4].
To summarize, mental rehearsal of an
action makes an individual more “behaviorally ready” to act[6].
Using Mental Imagery to Increase Goal Achievement of Your
Implementation Intentions
Mental imagery and implementation intentions, although similar,
are two distinct strategies.
Implementation intentions do not require visualization of the steps to be
performed. Often implementation intentions consist of only creating verbal commitments such as “If/then” or
“When/Where/How.” However, adding imagery by visualizing these commitments produces
greater goal achievement[7].
This is because imagery-enriched implementations make the situational cues (the If, When, or Where) more cognitively assessable[8].
In conclusion, when used in conjunction implementation intentions and mental imagery produce increased rates of goal achievement than each could individually[9]. So do not just verbally form your implementation intentions, vividly visualize them as well!
In conclusion, when used in conjunction implementation intentions and mental imagery produce increased rates of goal achievement than each could individually[9]. So do not just verbally form your implementation intentions, vividly visualize them as well!
[1]Barbel
Knauper et al, Using
Mental Imagery to Enhance the Effectiveness of Implementation Intentions,
(2009), 181. In pertinent part. In pertinent part,
Meta-analyses of studies across a wide range of domains have shown that the average correlation between intentions and behaviour is only r=.53, that is, intentions on average account for only 28% of the variance in behavior.
[2] Id.
[3] Id. at 182.
[4] Id.
[5] Id.
[6] Id. at 183.
[7] Id. at 184.
[8] Id. at 182
[9] Id. at 184
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