I hope to underscore a vital point about behavior science
with this topic; having a key grasp on behavioral
concepts like loss aversion are not just intellectual curiosities. In light of
the recent market crash of 2009, the loss felt by others illustrates that a
lesson from loss aversion can protect you from making grave errors in judgment
with stakes as high as your life savings on the line.
Equity Premium Puzzle
The Equity Premium Puzzle investigates the phenomenon of investors
investing in bonds as opposed to equities. More plainly put, why does a market
for government bonds exist at all when an investor can get consistently higher
returns through stocks with the same exposure of risk?[2]
Since stocks far out-perform bonds, a rational actor seeking to maximize his
expected utility should always choose stocks over bonds. Therefore, the equity
premium puzzle at its core queries why actual observed stock returns far exceed
the average investor’s expected utility as evidenced by their investment
behavior.
Myopic Loss Aversion:
Explaining the Puzzle
Loss Aversion Defined
Loss Aversion stands for the idea that losses loom larger
than gains.[3]
“Empirical estimates find that losses are weighted about twice as strongly as
gains… The disutility of losing $100 is roughly twice the utility of gaining
$100.[4]”
Myopia Defined
Myopia in this context is similar to mental accounting, the
practice of individuals constantly monitoring and evaluating the success or
failure of their financial investments.[5]
Combined: Myopic Loss Aversion Explains The Equity
Premium Puzzle
Combined these two concepts asserts that individuals are
prone to frequently evaluate their stock purchases. In contrast to bonds, since
stocks prices fall almost as often as they rise on a daily basis, and since their
losses are psychologically doubled[6], the average investor is unduly aggravated when
engaging in mental accounting, and as a result will irrationally undervalue the
stock’s expected utility.[7] The irrational myopic risk aversion towards stocks thereby act to induce
a demand for bonds as an alternative investment.
Myopic Loss Aversion
& The Recent Recession
In the recent market crash of 2009, many people lost half
their investments in the stock market almost overnight. This sparked a debate
amongst investors everywhere; should they pull out now to stop the bleeding, or
stick it through in hopes of a recovery. Those prone to myopic loss aversion abandoned their
investments in equities, being overly sensitive to the pains of their losses.[8]
However, since 2009 markets have rebounded - client account balances at Fidelity
investments have since increased 75%, while those who abandoned equities all
together in light of the market crash only saw their accounts increase 26%.[9]
Those who were alert to watch out for their tendency for myopic loss aversion
could adjust their behavior to hold on to their investments rather than trust
their instincts which are overly sensitive to the pains of loss.
Like this post? For more on loss aversion, see [TAG] Loss Aversion Keeps You From Higher Stock Returns.
[1]
Jeremy J. Siegel and Richard Thaler, Anomalies:
The Equity Premium Puzzle, Journal of Economic Perspectives, 192.
[2] Id.; Also See Rajnish Mehra and Edward
C. Prescott, The
Equity Premium: A Puzzle, Journal of Monetary Economics. 143. (In
pertinent part: “ Historically the average return on equity has far exceeded
the average return on short-term virtually default-free debt. Over the
ninety-year period...the average real annual yield of the Standard and Poors
500 Index was 7%, while the average yield on short-term debt was less than 1%.)
[3]
Daniel Kahneman, Thinking Fast and Slow,
415.
[4] Richard
H. Thaler, Amos Tversky, Daniel Kahneman, Alan Schwart, The Effect of Myopia And Loss Aversion on
Risk Taking, The Quarterly Journal of Economics (1997). 648.
[5] Line
Isager-Nielsen, Myopic Loss Aversion and the Equity Premium Puzzle, Copenhagen
Business School, 21.
[6] See Thaler, supra note 4, at 650. (In pertinent part: "The probability of observing a loss is higher when the frequency of evaluation is high. If losses cause more mental anguish than equivalent gains cause pleasure the experienced utility associated with owning stocks is lower for the more myopic investor."
[6] See Thaler, supra note 4, at 650. (In pertinent part: "The probability of observing a loss is higher when the frequency of evaluation is high. If losses cause more mental anguish than equivalent gains cause pleasure the experienced utility associated with owning stocks is lower for the more myopic investor."
[6] See
Siegel, supra note 1, at 197.
[7]
Rajnish Mehra, The
Equity Premium: Why is it a Puzzle?, 61.
[8] Callum
Borchers, Patience Pays Off For Older
Investors, The Boston Globe (2013). Available at http://www.bostonglobe.com/business/2013/06/02/retirement-savers-being-rewarded-for-staying-stock-market/2Ry0Fb6kdrYKZ3H6FwLOuL/story.htmlhttp://www.bostonglobe.com/business/2013/06/02/retirement-savers-being-rewarded-for-staying-stock-market/2Ry0Fb6kdrYKZ3H6FwLOuL/story.html
[9] Id.
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